Unlocking Advanced Automation: Setting Up Triggered Flows in Kenya.
September 18, 2025
written by Maingi
Introduction
In today’s fast-moving digital economy, Kenyan businesses, NGOs, churches, and SACCOs can no longer rely on one-off SMS blasts to connect with their audiences. Customers expect personalized, timely, and relevant communication that aligns with their journey.
That’s where automation and triggered flows come in. With SMSLeopard, Kenya’s leading bulk SMS and conversational platform, you can set up automated SMS sequences that respond to customer actions—ensuring the right message reaches the right person at the right time.
In this blog, we’ll explore how to design a simple three-step triggered flow (Welcome → Nudge → Follow-up) and why automation is the secret to building stronger, lasting customer relationships.
What Are Triggered Flows?
A triggered flow is a pre-set series of SMS messages that are sent automatically when a user takes (or doesn’t take) an action.
Examples in Kenya include:
A new customer signing up for your SACCO.
A donor contributing to your NGO project.
A shopper abandoning their cart in e-commerce.
Instead of manually following up, triggered flows save time, reduce errors, and improve consistency.
Example Flow: Welcome → Nudge → Follow-up
1. Welcome Message
Sent immediately after sign-up or first engagement.
Purpose: Build trust and set expectations.
Example: “Karibu [Name]! Thank you for joining [Organization]. Stay tuned for updates and special offers.”
2. Nudge Message
Sent after 1–3 days if no further action is taken.
Purpose: Remind and encourage engagement.
Example: “Hi [Name], don’t miss out on our members-only benefits. Log in today or reply YES to learn more.”
3. Follow-up Message
Sent a few days later to close the loop.
Purpose: Re-engage or confirm interest.
Example: “Hello [Name], we value having you in our community. Here’s a 10% discount code: WELCOME10. Use it before Friday!”
This three-step flow turns passive sign-ups into active participants.
Benefits of Triggered Flows in Kenya
Personalization at Scale – Tailor messages by name, location, or behavior.
Consistency – No customer slips through the cracks.
Time-Saving – Automations run in the background.
Higher Conversions – Timely nudges drive action.
Trust Building – Customers feel valued and engaged.
Case in Point: A Nairobi-based e-commerce store using SMSLeopard’s triggered flows saw conversion rates increase by 40% within the first month.
Setting Up Triggered Flows with SMSLeopard
Define the Trigger
Example: New signup, purchase completed, or inactivity.
Map the Flow
Welcome → Nudge → Follow-up.
Keep it simple, 2–3 steps are often most effective.
Create Message Templates
Short, clear, with a call to action (CTA).
Segment the Audience
Use SMSLeopard’s segmentation tools (e.g., new members, inactive users).
Schedule and Automate
Use SMSLeopard’s automation dashboard to set timing and conditions.
Track and Optimize
Review analytics: response rates, opt-outs, and conversions.
Why SMSLeopard is the Best Choice for SMS Automation in Kenya
With SMSLeopard, you get:
Easy drag-and-drop automation tools.
Contact segmentation by behavior, region, or preferences.
Affordable SMS credits with transparent pricing.
Analytics dashboards to measure flow performance.
Integration with ChatSasa for two-way automated conversations.
Whether you’re welcoming new members, reminding donors, or reactivating customers, SMSLeopard makes automation simple and effective.
Conclusion
Automation isn’t just about saving time—it’s about delivering the right message at the right moment. By setting up triggered flows like Welcome → Nudge → Follow-up, organizations in Kenya can improve engagement, boost conversions, and build lasting trust.
With SMSLeopard, you have the tools to design advanced automation flows that work for your audience and your goals.
Start automating today with SMSLeopard and unlock smarter, faster, and more inclusive communication.