SMS Leopard
Back to Blogs

Using APIs to Push Events into SMSLeopard (e.g., from Web or CRM).

September 25, 2025

written by Maingi

Kenya’s leading WhatsApp API providers.

Introduction

In today’s fast-paced digital ecosystem, businesses are not just looking for effective communication tools but also for seamless integrations that connect with their existing systems. Whether it’s a website, CRM, ERP, or e-commerce platform, the ability to automate SMS delivery via APIs is key to improving customer engagement and operational efficiency.

SMSLeopard provides a robust API framework that allows developers to push events—such as order confirmations, appointment reminders, payment updates, or alerts—directly into SMS campaigns. This blog walks you through how to integrate SMSLeopard APIs with your web apps or CRMs in Kenya.

Why Use APIs with SMSLeopard?

  • Automation – Send SMS instantly when a trigger happens (e.g., form submission, cart abandonment, or payment confirmation).

  • Personalization – Dynamically insert customer names, order details, or account numbers.

  • Scalability – Handle thousands of messages without manual effort.

  • Integration Flexibility – Connect with global CRMs like Salesforce or Zoho, and local platforms used in Kenya.

  • Reliability – SMSLeopard APIs ensure high deliverability rates across Kenyan networks.

SMSLeopard API Basics

SMSLeopard APIs are built for developers and come with:

  • RESTful Endpoints – Simple HTTP requests (GET/POST).

  • Authentication – API key-based for secure communication.

  • JSON Payloads – Easy formatting and parsing.

  • Real-Time Status Reports – Track message delivery and bounce rates.

Step-by-Step Integration Walkthrough

1. Generate Your API Key

  • Log in to your SMSLeopard Dashboard.

  • Navigate to API Settings → Generate API Key.

  • Copy the key securely (never expose it in public repos).

2. Set Up Your Web/CRM Trigger

Define the events that should trigger SMS:

  • E-commerce: Order confirmed, cart abandoned, delivery updates.

  • Healthcare: Appointment booked or canceled.

  • Finance: Payment received or pending.

  • Education: Class reminders or exam results.

3. Make an API Call

Here’s a simple example (pseudo-code):

POST https://api.smsleopard.com/v1/send Headers: Content-Type: application/json Authorization: Bearer YOUR_API_KEY Body: { "sender_id": "YOUR_SENDERID", "to": "+2547XXXXXXXX", "message": "Hello {{name}}, your order #1234 has been confirmed!" }

4. Test and Validate

  • Use test numbers before pushing to production.

  • Check delivery reports on the SMSLeopard Analytics Dashboard.

5. Handle Webhooks for Status Updates

SMSLeopard provides delivery receipts via webhooks.

  • Example: When a message is delivered, the API will POST a JSON payload to your callback URL.

  • This lets your system update order statuses or CRM logs automatically.

Pro Tips for Developers

  • Use environment variables for storing API keys.

  • Implement retry logic in case of network errors.

  • Leverage SMS templates in SMSLeopard for dynamic content.

  • Segment your contacts for targeted API pushes (by region, language, or behavior).

  • Monitor usage with SMSLeopard’s credit tracking APIs.

Use Cases of API-Powered SMS in Kenya

  • Banks & SACCOs – Instant transaction alerts.

  • E-commerce & Retail – Abandoned cart recovery and order tracking.

  • Schools & Universities – Timetable changes and results announcements.

  • Healthcare Providers – Automated appointment and follow-up reminders.

  • NGOs & Government – Large-scale program updates and awareness campaigns.

Why SMSLeopard is the Best API Choice in Kenya

  • Built with Kenyan businesses in mind, ensuring compliance with telco and data regulations.

  • High deliverability rates across Safaricom, Airtel, and Telkom.

  • User-friendly documentation for developers.

  • Real-time analytics and dashboards for business managers.

  • 24/7 support, guiding both technical teams and non-technical staff.

Conclusion

APIs are the backbone of modern digital communication. By connecting your website, CRM, or internal systems to SMSLeopard, you unlock real-time, automated, and scalable customer engagement.

Whether you’re a developer looking to integrate SMS into an application or a business leader aiming for smarter communication workflows, SMSLeopard makes it seamless, reliable, and fully compliant in Kenya.

Ready to push events from your CRM or web app into SMS campaigns? Get started with SMSLeopard APIs today.

Related Posts